How the Pantone Color of the Year Was Integrated into 2023 Weddings

Viva Magenta took the spotlight as the Pantone Color of the Year for 2023, and its bold and big presence has inspired couples to make a statement on their wedding day. If you’re drawn to the vibrancy and uniqueness that Viva Magenta brings, here are some of our wedding photographers favourite examples from the year on how to incorporate this colour into your wedding day.


Setting the Tone

Begin by introducing your wedding theme with Viva Magenta in your wedding invitations. This can be achieved by using the colour as the main colour of the invitation, by staying within the colour scheme of vivid magenta or being used as an accent in the design. This bold hue will immediately convey the energy and excitement of your upcoming celebration.

Dressing to Impress

Adding vivid magenta to your wedding day wardrobe is one of the ways you could incorporate this vibrant pantone color into your wedding. You may do this by adding a pop of this color in your bouquet or even incorporate it into your wedding gown somehow for a truly show-stopping look. It can also be done through your bridal party’s attire, either in accents throughout like the groomsmen accessories or the bridesmaid dresses. 

Decor and Floral Arrangements

Choosing flowers like peonies, roses, or dahlias in varying shades of this striking hue can be an easy and lovely way to incorporate Magenta. Complement them with neutral tones, whites or greenery for a balanced and visually appealing bridal bouquet. Magenta, when complimented with the right colours will make any space feel luxurious and picturesque. You can also add touches of Viva Magenta accents in the table runners, chair sashes and napkins to instantly elevate your venue. Consider incorporating Viva Magenta into your centerpieces, whether through candles, vases, or even the tableware.

Cake and Desserts

Your wedding cake and desserts can also provide unique and fun ways for incorporating Viva Magenta. Discuss your color preferences with your baker to create a stunning dessert table that not only looks fabulous but tastes exquisite as well. A good baker knows that the cake is a center piece and therefore has to flow with the theme. You may even consider simple magenta floral accents to your cake to continue a cohesive dialogue throughout your special night. 

Personalized Touches

Extend the theme to your wedding favors and details. From Viva Magenta-colored ribbons on favor boxes to personalized touches like signage or monograms, these details tie the entire celebration together and leave your guests in awe.

These were some of our wedding photographers favourite ways that couples incorporated the Pantone colour of the year. Using the 2023 Pantone Colour of the Year, Viva Magenta, in your wedding adds a bold and stylish touch – whether incorporated in prominent features or subtle details, this vibrant colour brings energy and excitement to your celebration.

Are you planning a wedding for 2024 or 2025? Let’s talk! Our team of wedding photographers and videographers would be honored to capture your special day. Contact us today to learn more. 

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